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Monday 16 April 2012
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Marketing
Some entrepreneurs, new to business in general but having some idea of what's really important, might decide to hire personnel to handle their marketing for them. This isn't a bad idea and is done for reasons that don't involve giving the new boss nap time. Entrepreneurs who understand that they can't do everything, that their skills sometimes fall short of what the business needs in certain areas, are doing the right thing in getting other people – experts – to handle those aspects. However,
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2012-04-16 ::
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Wednesday 28 March 2012
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Practical Tips
Fear is something that is ingrained in every human being. Everyone is afraid of something, from failing to meet their sales quota of hotel bath rugs to dying. Being human themselves, marketing teams are also afraid of a lot of things. They're afraid of getting the plan wrong, of misjudging the market's mood, of reading the statistics incorrectly, of pushing the envelope in terms of what they can do. In many ways, this fear is a good thing, but it can also be a very bad thing. In the marketing game,
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2012-03-28 ::
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Tuesday 28 February 2012
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Marketing
In the old days of marketing, it was fine to just come up with a few ideas for a brochure, maybe get a billboard together and just let it fly. There was no real need to think too hard, so long as the core message was there. As time went on, all sorts of industries – ranging from food storage to consumer electronics – started to realize that consistency was a crucial key to successful marketing. The message that was embedded in the marketing had to remain the same, even if the way the visuals
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2012-02-28 ::
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Tuesday 14 February 2012
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Marketing 911
Times have changed. Once upon a time, marketing recognized that no matter how incredible its campaign or how widespread its efforts, it was ultimately in the customer's hands whether it succeeded or not. It was the customer that would ultimately determine if the Scanpan Australia campaign had paid off or if it ended up a dud. The marketing team could tweak and design all they wanted, but it was out of their hands once it was released in the wild.
These days, on the Internet, this is no longer
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2012-02-14 ::
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Monday 9 January 2012
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Marketing
In the high paced world of marketing, where everyone seems to be fixated on finding the next big thing, sometimes it can be useful and informative to take some time to think about what has been successful in the past.
Today, after you've placed your smart-phone on the charger and logged onto www.smarsh.com to archive the day's email, take a few minutes to consider a time in our nation's history when we were both bursting with pride and scared for our very future. That time was called the Cold
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2012-01-09 ::
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Wednesday 21 December 2011
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Practical Tips
When a company exists in a profitable industry, it will always have competitors. Just like there will be more than one law firm in the world that has a Propecia lawyer or there are about a half-dozen different desktop and laptop manufacturers. Competition is part and parcel of the business world, such that any enterprise that finds a measure of success will inevitably need to figure out how to handle it.
Most of the time, it becomes a sort of arms race. The companies are trying to continually
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2011-12-21 ::
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Monday 12 December 2011
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Marketing 911
To preface: science is something that many find intimidating. Most people are perfectly willing to sit back and let the products they buy do their thing, with no real care for understanding how any of it works. As consumer culture moves closer and closer to making nearly everything disposable, it becomes harder to convince someone to pay attention to how something actually works beyond knowing how to tell when it isn't functioning properly. However, that doesn't mean that scientific data can't be
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2011-12-12 ::
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Friday 28 January 2011
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Practical Tips
Regardless of the size of a business, marketing is an important aspect that should never be overlooked. It plays the role of making the products and services known to the marketing arousing interests and the need to make purchases which in return bring the business sales and profits. The reason why most people fail especially when dealing with small businesses is thinking that they do not require as much effort in terms of marketing as the large enterprises do.
Customer relations database; this
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2011-01-28 ::
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Friday 22 October 2010
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Practical Tips
It is really important that you are working to keep your customers purchasing products from your store alone. You do not want them to start to flood over to the competition simply because you are not taking the steps that are required to maintain a good customer base.
There are a variety of things that must be done in order to maintain the customers that you currently have. The first thing that you want to make sure that you are doing is hiring the right employees. These are the employees that
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2010-10-22 ::
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Friday 17 September 2010
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Practical Tips
If you are one of the many small business owners out there, chances are, you have a limited marketing budget if any at all. It does not mean though that you cannot effectively market your business anymore; you can still make it work. There are a number of low-cost but highly effective marketing tips to help you grow your business. Here are some:
1. Make your regular and existing customers feel special. Start from the circle that knows your business already. Since your regular customers
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2010-09-17 ::
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